Subaru, the Japanese automaker, has earned the top spot for dealer loyalty in the United States from S&P Global Mobility. This achievement is a testament to Subaru's commitment to providing quality vehicles and exceptional customer service. This article will delve into what dealer loyalty is, why it matters, and what Subaru did to earn this prestigious recognition.
Dealer loyalty measures how likely a customer is to return to a dealership to purchase their next vehicle or have their current car serviced. It is an important metric for automakers and dealerships because it indicates customer satisfaction and the potential for repeat business. S&smp;P Global Mobility, a leading provider of automotive data and insights, conducts an annual survey to determine dealer loyalty for major automakers in the United States.
According to the survey, Subaru earned the top spot for dealer loyalty in 2020, with an impressive score of 61.5%. This means that over 60% of Subaru owners who purchased or leased a vehicle from a Subaru dealership in the past year were likely to return to the same dealership for their next vehicle purchase or service.
So, what did Subaru do to earn this recognition? According to S&P Global Mobility, Subaru's success can be attributed to several factors. First and foremost, Subaru's vehicles are known for their quality, reliability, and safety. The company's loyal customer base values these qualities and trusts Subaru to deliver on them.
In addition to producing quality vehicles, Subaru has also made a concerted effort to improve the customer experience at its dealerships. The company has invested in training dealership staff to enhance their knowledge and customer service skills. Subaru has also implemented a program called Subaru Love Promise, which is a commitment to giving back to local communities and positively impacting the world.
Subaru's commitment to the environment and sustainability has also resonated with customers. The company has a zero-landfill manufacturing plant in Indiana and has partnered with the National Parks Foundation to support conservation efforts.
In conclusion, Subaru's recognition for dealer loyalty from S&P Global Mobility is well-deserved. The company's commitment to producing quality vehicles and providing exceptional customer service has resulted in a loyal customer base that values these qualities. If you are interested in experiencing the Subaru difference for yourself, we invite you to visit our dealership. Our knowledgeable staff will be happy to assist you in finding the perfect Subaru vehicle for your needs and budget.
