The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Van Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Love Promise Stories from Van Subaru
Subaru and Van Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
VAN SUBARU LOVES SUPPORTING TEACHERS - Clara S
Van Subaru has been a proud partner with Subaru and Adoptaclassroom.org providing essential needs for teachers and education. This September we were able to Surprise many Teachers at Line Creek Elementary School in the Park Hill School District with supply kits. Teachers on average spend about $895 a year out of their very own money on classroom supplies. These essential kits will help meet needs of students and help take financial stress off the teachers. Van Subaru has enhanced their classroom adoptions by donating optional school supply kits curated by AdoptAClassroom.org, filled with the most in-demand, grade-level appropriate items based on national purchasing data. These kits help cover classroom essentials and allow teachers to stretch their adoption funds even further. Van Subaru was also able to adopt 6 classrooms as well. The principal made it fun for the teachers and did a drawing to see who would get adopted and who would get the supply kits. Van Subaru Staff went one by one delivering the supply kits and surprising the teachers. It was such a great moment to help our fellow teachers who make a huge impact on the children in our community. Van Subaru has an employee who actually went to Line Creek as a child. He was able to help pass out the kits as well. It was very meaningful for him as Line Creek Teachers and Staff were there for him at a hard moment in his life as a child. Teachers go the extra mile and we here at Van Subaru are glad to support our teachers and help make an impact to the community and schools that surround us!!
Van Subaru delivers LOVE and HOPE to cancer patients - Skyler J
On June 18, 2025, Van Subaru and The Leukemia & Lymphoma Society (LLS) Lower Plains Region generously delivered 80 blankets and 50 patient care kits to Children's Mercy Hospital Kansas City as part of the Subaru Loves To Care partnership with The Leukemia & Lymphoma Society (LLS). Each gift was accompanied with a heartfelt, personalized message of hope written by the customers and staff at Van Subaru. The Children’s Mercy Hospital staff were very appreciative of these gifts, and they are excited to distribute them to their patients. A huge thank you to Van Subaru and Children’s Mercy Hospital for their remarkable support of the LLS mission to cure blood cancers and improve the quality of life of patients and their families!
Van Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Kansas City, this is a harsh reality. Helping others strengthens communities, which is why Van Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Van Subaru have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, Van Subaru donated 120 shoes/socks to Northland Infant Clothing Center. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Van Subaru Partners with Eighty-Seven and Running to support KC Youth in Education at Ignition Lab - Clara S
17 years ago, the Subaru Share the Love® Event was created to help those who need it most. Van Subaru is dedicated to giving back to their community all year long. And through the Subaru Share the Love Event, we support charities close to our hearts. This year Van Subaru has decided to partner with Eighty-Seven and Running Foundation. Eighty-Seven and Running Foundation is a 501(c)(3) nonprofit organization that empowers disadvantaged youth to achieve success by providing resources and support to their communities and cultivating their talent in the areas of education, business, athletics, STEM, and the arts. Eighty-Seven and Running Foundation seeks to change the outcomes of underserved youth in communities across the U.S. by creating access to opportunities, enrichment, and advancement.. For every Subaru sold during the campaign starting November 21st through January 2nd, Van Subaru and Subaru of America donated $17,500 to charity! The impact of the Subaru Share the Love Event will allow 87 & Running Ignition Lab to continue supporting education for youth in the heart of KC . Proceeds from the Subaru Share the Love Event will help Eighty-Seven and Running Foundation reach their goal of expanding educational opportunities.
Van Subaru Celebrates Arbor Day! - Clara S
At Van Subaru, we care deeply about our community and are committed to keeping our Neighborhoods vibrant & healthy now and for generations to come. Trees are vital to this effort — they provide oxygen, cool our community, filter water, clean the air, prevent flooding, and improve health. But every year, our community loses trees due to age, disease, infestation, and extreme weather. Subaru and retailers like us are proud to partner with the Arbor Day Foundation to help address this problem. This spring as part of our Subaru Loves the Earth initiative, Van Subaru provided and distributed over 100 mature, regionally appropriate trees that will benefit communities for generations. This year alone, Subaru and its retailers provided and distributed 100,000 trees to communities across the country. Through this new partnership and other initiatives, Subaru and retailers like us have helped distribute and plant over 1.1 million trees so far — and this is just the beginning. Together, we are growing a greener, healthier Kansas City and surrounding areas of Missouri, for generations to come.
A Heart to Give: Van Subaru Goes Beyond to Give continued support to NICC - Clara S
At Van Subaru, we’ve always believed that being part of a community means more than just doing business here — it means showing up, lending a hand, and supporting the people who call this place home. Recently, we learned more about the work being done at the Northland Infant Clothing Center (NICC) — and our hearts were moved. NICC exists to support families in our community by providing essential items for babies and young children, always with dignity, warmth, and compassion. But when we saw the shelves getting low and the needs growing high, we knew we wanted to be part of the solution. So, our team came together — and the response was incredible. Employees donated dresses, outfits, hairbands, barrettes, shoes, toys, and diapers. We filled boxes with love and care — including a big supply of baby wipes and much-needed pull-ups in boys and girls size 4/5. But one moment in particular stood out: one of our employees was so deeply touched by NICC’s mission and the stories of the families they serve, he went out that very day and purchased over 15 pairs of brand-new shoes himself. That kind of generosity can’t be scripted. It comes from the heart — and that heart is what we saw reflected in NICC. We are honored to support the NICC and their mission to walk alongside families. What they provide goes far beyond diapers and clothing — it’s hope, dignity, and the reminder that no parent should ever feel alone. We look forward to continuing this partnership and encourage others in our community to step in where they can. Every item, every hour, every gesture matters. Because when we all give a little, together we give a lot. With gratitude, The Van Subaru Team
Van Subaru Takes One Step Forward to provide shoes and socks to children during Operation Warm - Louise T
Van Subaru partnered with us here at Northland Infant Community Center, also known as NICC. The “Subaru Loves to Help” event runs from January 13th-February 28th. The Northland Infant Clothing Center (NICC), 501(c)(3) is the Church of the Redeemer’s personal outreach to the youngest members of our community in need. The NICC has been helping families since 2004 by providing families with diapers, clothing and other personal care items. We offer free gently used clothing for sizes newborn to 5 toddlers. We also offer underclothing, socks, shoes, coats, diapers and wipes, blankets, books and other infant personal care items. We helped cloth over 2400 children and gave out 2000 packages of diapers during 2024.The NICC is an all-volunteer run organization. So many people come together to make it work. We are open one day a week and one Saturday a month. There is a lot of behind the scenes work that includes sorting clothing donations, finding more donations and shopping for diapers. We partner with the local children’s hospital. Though this partnership we are able to provide safe sleep education and new bassinet pack’n plays. We also partner with Door Dash (Project Dash). They help us send out clothing and diapers to families in our area that do not have transportation to our center. We were honored to be chosen to partner with Van Subaru in North Kansas City for a shoe giveaway. We wash our tennis shoes before they are given away but there is nothing like receiving a brand-new pair of tennis shoes in such fun colors. On the night to the event, we paired it with a meal provided by our church. We had many crockpots filled warm nourishing food, breads, muffins and desserts. It was so nice to have Subaru employees completely take care of the shoe event registration and fittings. We could focus on making our patrons feel welcomed. We don’t have much time to talk when our center is open because we are trying to help so many. For this reason, we also invited several people from our congregation to help meet and greet our guests. The customers and employees of Van Subaru made Sticker notes of Confidence that the children could choose to wear for the evening. Some of the favorites was “Fearless, Kind, and Loved.” We gave away about 60 pairs of shoes and were able to keep the remaining pairs to give out to our Center children and their families. It takes so many wonderful people and contributors to help our community. It is nice to now add Van Subaru and Subaru’s “Operation Warm” as a Huge Help to our Mission starting off our year in an Amazing Way. We felt the Love! Thank you, Van Subaru from everyone at NICC! Respectfully, Louise Thurlow Director of the Northland Infant Clothing Center
Van Subaru sponsors the "Subaru Loves Pets" Adoption Event at KC Pet Project - Clara S
We are so thrilled to announce that during the “Subaru Loves Pets” Adoption Event, 105 pets found their perfect families! Thank you so much to all the compassionate adopters who opened their hearts and homes to make a life-saving difference this weekend. We also want to extend a huge thank you to Van Subaru for sponsoring this event and helping bring so many pets and people together. Here are just a few of the smiling faces who met their new best friend this weekend! We would also like to share a special success story about a sweet dog, Ebba. She went home as a foster-to-adopt with a family on Sunday, Oct. 27, during the “Subaru Loves Pets” adoption weekend. Meet Ebba. She arrived at KC Pet Project on September 27th after experiencing an extremely cruel and very traumatic event that left her injured and terrified. She spent time in our vet clinic hospital healing, but since arriving she's been so scared, often found trembling in the back of her kennel. We were desperately seeking a loving, patient home for Ebba—whether through adoption or a temporary foster. It was important for her to find someone who can provide her with the space, time, and gentle love she deserves to heal and build trust. Her heart was waiting to open up, and she just needed to find the right person to help her feel safe again. She is a precious girl that is now in the comforting home she so desperately needs. Thank you to Van Subaru for partnering with KC Pet Project for a special adoption weekend that helped Ebba, as well as more than 100 other pets. Patty KC Pet Project Kansas City Campus for Animal Care
Van Subaru boosts education and helps send North Kansas City High School Auto Students to SEMA - Clara S
Every year we take students to the SEMA Show in Las Vegas. This trip is a once in a lifetime experience for students. We are able to spend four days and three nights in Las Vegas. This donation came at a time when we were struggling to cover the additional food costs and overall travel expenses. This donation will help us get the most out of this years trip, especially since the cost has increased and the number of students going on the trip has reached the all-time high of 21. Thank you for helping students and the school district achieve our goals. Jack Stow, Jr. NKC Schools Automotive Technology Instructor
Van Subaru “Fills the Forester” of Shelter Wish items for KC Pet Project - Clara S
Van Subaru’s “Fill the Forester” collection of shelter wish list items at the dealership will help us to meet the daily needs of the more than 16,000 animals in our care each year. This promotion will also help to encourage families and individuals to adopt a furry companion! Your support will also provide support for veterinary clinic, pet resource assistance for families in our community, enrichment materials for the pets in our care, and more. While KC Pet Project is operating at the highest level possible and maximizing resources, we continue to see record high numbers entering our shelter for care. For example, in just one day this week, thirty-four kittens (some pictured here) came into our shelter. With so many tiny lives depending on us, we are running critically low on supplies for foster kittens like these, as well as adult cats and dogs, and puppies. This gentle and friendly dog pictured here, Joplin, was found 105 days ago in June by our Animal Services Division who came to his rescue. He had been abandoned in a kennel on the side of the road, left to face the summer heat alone. Since then, this sweet, six-year-old boy has been waiting patiently for his second chance. He is one of hundreds of other pets waiting patiently for a home and family. Van Subaru’s support will help us by providing urgent needs for dogs like Joplin, litters of kittens, cats and puppies that come into our shelter as strays, abandoned or surrendered. Thank you! KC Pet Project
