What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Van Subaru

Subaru and Van Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves to Care Blanket Delivery  –  Amy M

On June 26, 2019 John Wickwire and Ricky Ward of Van Subaru delivered blankets and craft kits to Children's Mercy Hospital. They were joined by Carli Good, Executive Director of the Leukemia & Lymphoma Society and Drs. Erin Guest and Keith August, both pediatric oncologists at Children's Mercy Hospital. Blankets and craft kits will be delivered to patients undergoing treatment for cancer. We were able to share with Shelly Nicoll, Department of Philanthropy about Subaru's support nationally throughout the Subaru Loves to Care program and Subaru CEO Tom Doll's commitment to raise more than $1M for LLS this summer through the Light the Night Walk. Shelly had shared that just prior to our visit today she had received news that a relative had just lost their battle to leukemia.

Subaru Loves to Care & Leukemia & Lymphoma Society  –  Amy M

During the month of June, the Leukemia & Lymphoma Society, Mid-America Chapter is partnering with Van Subaru of Kansas City in the Subaru Loves to Care program. Subaru retailers across the country come together to provide blankets and messages of hope to patients undergoing cancer treatment at local hospitals and treatment centers. On June 25th local representatives from the Leukemia & Lymphoma Society and Van Subaru went to Children's Mercy Hospital and delivered 80 blankets and 25 craft kits. They were met by Erica Logan, Manager, Philanthropic Community Engagement and Events and Dr. Jaszianne Tolbert, MD, Pediatric Hematology & Oncology. The blankets and craft kits will be given to patients to provide much needed hope, love and warmth to those fighting cancer and their families.

LLS & Subaru Loves To Care  –  Danielle S

In June 2016, just one week after Finley’s fifth birthday, her mom took her to the doctor’s office to check what she thought was a bad case of strep throat and a high fever. Finley was sent to the hospital to undergo further testing. Shortly after, she was diagnosed with non-Hodgkin lymphoma. One year later, Finley is still in remission and is able to take her medication at home and visits the hospital once a month for maintenance checkups. This year, Finley is the National face of the Subaru Loves To Care partnership with LLS. On July 19th, Finley and her parents, along with LLS staff members, dropped off 70 blankets with Van Subaru representatives, Chandler Nelson and Anthony Boone, at Children’s Mercy Hospital in Kansas City, MO. Trista Williams, from the Child Life department at Children’s Mercy, explained why these blankets are so important to their patients “A lot of patients are coming from hours away. They come here in an emergency situation. Maybe they don’t have things from home. So to get something soft and warm and fuzzy to snuggle up with and call their own, a lot of times it ends up being a security blanket for them.” We cannot thank Subaru enough for helping LLS provide more warmth and comfort to children in Kansas City. Also, a sincere “Thank You” to Finley for sharing her story and being a real life superhero.