The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Van Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
NAWS
Arbor Day
Line Creek Elementary
Northland Infant Children's Center NICC
Children's Mercy Hospital
Love Promise Stories from Van Subaru
Subaru and Van Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Van Subaru Reflects on a Year of Giving - Clara S
As we reflect on an Amazing Year, Van Subaru is proud to celebrate a powerful season of giving, service and community connection. Throughout the year, our team remained committed to making a meaningful impact by supporting local organizations, families, and causes that truly matter. Van Subaru kicked off the year in January with a heartfelt partnership with NICC through Operation Warm during the Subaru Loves to Help Event. This impactful event ensured many young children recieve new shoes and socks, properly fitted for comfort and growth. Families gathered at NICC to enjoy a warm meal while children tried on shoes, an experience filled with smiles and gratitude. Inspired by the ongoing needs at NICC, Van Subaru employees stepped up in an incredible way. Team members donated gently used clothing, shoes, toys, daipers, and hair accessories, and more. One employee went above and beyond by providing several pairs of shoes for the tiniest of feet, truly embodying the spirit of giving. Van Subaru celebrated Arbor Day by sharing our love for the planet. Over 100 mature trees were gifted to Subaru customers, helping strengthen communities and protect the environment for generations to come. Along the way, we all learned a little more about cultivating green thumbs! One of our favorite moments of the year was presenting a check from the poceeds of the Share the Love Event to Travis Kelce's Eighty-Seven & Running, Ignition Lab. Spending time with the incredible teens at Ignition Lab was truly inspiring. Through hands-on learning, students are gaining valuable skills in automotive repair, restoration, and electric vehicle conversion, guided by educators from Mind Drive. Seeing education turn into opportunity left a lasting impression on our team. Our hearts were touched as we delivered Love and Hope during the Subaru Loves to Care Event. Van Subaru partnered with The Leukemia & Lymphoma Society, Lowe Plains Region to bring comfort to children battling cancer at Children's Mercy Hospital. Together we delivered 80 blankets and 50 patient care kits to children in the Leukemia and Lymphoma unit. The warmth, compassion, and gratitude shared with hospital staff and families made this moment unforgettable. Van Subaru also provided $2500 to the Blood Cancer United Pediatric, Adolesant and Young Adult Fund. Van Subaru Honored educators during the Subaru Loves Learning event at Line Creek Elementary in the Park Hill School District. Teachers' names were drawn by the principal and our team personally delivered school supply kits to classrooms throughout the school. Thanking teachers for their dedication to shaping future generations, was a highlight of the event. Van Subaru made a Pet's Day during Subaru Loves Pets in October. October was filled with wagging tails and joyful moments during Subaru Loves Pets. Van Subaru, partnered with NAWS, receiving grants to provide microchips, vaccinations, and surgeries for pets in need. October 4th provided a free microchipping event for pets in the community. For the entire month of October, donations were collected at Van Subaru and NAWS to stock essential supplies for the Pet Supply Drive. October 22nd, was a fun all costume photo day event, with free microchips and vaccinations available, plus treats, toys, bandanas, and Subaru fetch balls. October 29th, was a designated surgery day, using a $4000 grant through ASPCA, Van Subaru and Subaru contribution, NAWS performed life changing procedures for pets whose owners needed assistance. It was truly a success, and together we made a difference between countles pets and families. During the Subaru Share the Love Event (November 20-January 2), there are 4 National charities that can be selected and a hometown pick. Meals on Wheels recently visited and allowed us to learn more about how we impact them through the Subaru Share the Love Event. The local Meals on Wheels we help is KC Shepherd's Center. Their mission is to empower older adults in Kansas City to lead engaged and independant lives. Van Subaru proudly selected 15 and the Mahomies Foundation as our hometown charity. Supporting the foundations of two outstanding Kansas City Chiefs players refects our admiration for partners, and loyal customers. Van Subaru continued it's commitment to NICC with a Drive for Joy Toy Drive, collectining new donated toys that were distributed to children and their families that NICC serves. NICC served a record of 114 families and 232 children. Toys, books, stuffed animals, clothing, and essential items were provided. Van Subaru employees celebrated a festive Holiday party. Employees enjoyed breakfast, a DJ, an Ugly Holiday Sweater contest, and donated canned goods to a local food pantry, Hope.wrx, located near Van Subaru. Together we have proven that when a community comes together, great things happen. Thank you for allowing Van Subaru to serve, support, and make a lasting impact in our local community. Cheers and More to Come in 2026!
During Subaru Loves to Care Van Subaru Helps a Blood Cancer Pediatric Adolescent and her family - Clara S
The Subaru Loves to Care Event is one of the most touching events that takes place. As the efforts are Huge and Impactful in many ways to help those in their battle with blood cancer, leukemia, lymphoma, or myeloma. Many patients and patients families face situations that are hard and financially impactful. Approximately every three minutes, a person in the U.S. is diagnosed with a blood cancer like leukemia, lymphoma, or myeloma. The recovery can be long and often leaves them feeling weak, cold, and isolated. Van Subaru loves to care and we show it by providing warmth, love, and support when and where they're needed most. Van Subaru wanted to help in a financial way as well this year for an urgent need, pediatric adolesant. We added to our event $2500, for the Blood Cancer United urgent need Pediatric, Adolescent and Young Adult Fund. We were so excited to hear from our recipient sweet Jelien, who is a childhood leukemia survivor. She is a sister, friend, girlscout, model, queen, daughter advocate, cheerleader, dancer, and most importantly warrior. We are feel very humbled to help support her and her family. Jelien and the Blood Cancer United sent us a beautiful plaque of a drawing she had made, thanking us for our donation. Van Subaru believes we all should have a chance to lead a healthy life. That's why for the past 10 years, Subaru and its retailers like us have partnered with The Leukemia & Lymphoma Society® (LLS). Through our united efforts during this decade-long partnership, we will have supported nearly 500,000 cancer patients nationwide by the end of this year. Together, we are proud to be LLS's largest automotive donor.
Van Subaru Collects food pantry canned goods and pantry items for a local food pantry - Clara S
As the Holiday begins to wrap up and the year is coming to an end Van Subaru employees enjoyed a Christmas party with prizes given out by being a ticket winner. To take it to another level Van Subaru offered extra tickets to employees if they brought in canned goods and pantry items for a local food pantry. As Van Subaru employees are donating food items for that extra ticket and extra chance to win, we also know we are helping a family, a single person, or couple in need of food. Everyone Wins when we work Together. As the tickets were passed out the canned foods were stacking up. It was a wonderful time of celebration and giving. All the food items and pantry goods were loaded up and distributed to a local food pantry that operates out of Hill Side Christian Church. They are located a few miles down the road from Van Subaru. They offer a food pantry through a program they run called HOPE.wrx. It is a charitable non-profit organization. They rely on donations of food and monetary giving to support their mission. As we brought over the canned goods and pantry items they let us know families were there picking out items at the food pantry. We were so glad to help especially right at the holiday time of year. Here at Van Subaru, we Believe we Can and we Do. We do good in our community and we make it a mission to spread the Holiday Cheer!
Van Subaru partners with 15 and the Mahomies Foundation for the Share the Love Event Hometown Pick - Clara S
Van Subaru is excited to Partner this year during the Subaru Share the Love event with 15 and the Mahomies Foundation. The15 and the Mahomies Foundation is dedicated to improving the lives of children. The Foundation will support initiatives that focus on health, wellness, communities in need of resources and other charitable causes. We believe in the leadership and Philanthropy that Patrick Mahomes displays on and of the field. Our focus has been on helping the needs of our next generation, our Youth. This foundation focuses on Health and wellness education and Youth development, and Underserved Communities in Kansas City, Tyler, and Lubbock areas. Patrick Mahomes Foundations Key efforts are Major Donations, the Touch Down Pledge, Community Grants, and Personal Gifts. The 15 and the Mahomies Foundation was established in 2019, it supports youth education, leadership, and development, with programs like "Read for 15" and Volunteer for15" The foundation committed over 1.6 million to the Boys & Girls Clubs and Mentoring Alliance in Texas, funding scholarships and programs for kids. Patrick Mahomes donates $1500 for every touchdown he scores during the regular season to the foundation. His foundation awards grants to over 25 local charities in Kansas city annually. He and his wife, Brittany, made a $5 million donation to Texas Tech University for their football facility. We rally around this Hometown pick and promoted it for the Subaru Share the Love Event Charity Choice. To show our Spirit and Enthusiasm we passed out mini Chiefs balls to any Brand New Subaru Customer. You may have even seen a passed Chiefs ball from one Salesperson to the other a time or two. It has been an exciting time of the year and one to give back. There has been a great response to this Charity and we are happy to uplift it as it will help the Youth in our local community.
Van Subaru Shares the Love with Warm Meals, Warm Hearts, and Community Supporting Meals on Wheels - Clara S
November kicks off the Subaru Share the Love event. This is a tradition Van Subaru has proudly supported for many years, and one that continues to make a real difference close to home. During the event, every new Subaru purchase becomes more than just a car, it becomes a chance to give back. Customers can choose from Four National Charities and or support a Hometown Charity. For several years now Meals on Wheels has been one of those Four National cherished charity choices, and through it, Van Suabru has been honored to support our local partner and recipient, KC Shepherd's Center. KC Shepherd's Center has a long and inspiring history. In fact they are the organization that first brought Meals on Wheels to Kansas City back in 1972. Since then, they've been delivering more than just meals, they've been delivering comfort, connection, and a friendly smile at the door. Today, KC Shepard's Center serves over 3,000 older adults aged 60 and above, many of whom face food insecurity, isolation, or limited mobility across the greater Kansas City area. Each year, KCSC delivers more than 200,000 hot and frozen meals across 60 plus zip codes, ensuring that homebound and low income seniors receive the nourishment they need to live healthier lives. The need is real and close to home. One in eight older adults in kansas City experiences hunger, a rate higher than the national average. Thanks to programs like Meals on Wheels, and the generocity of community partners, that number is met with compassion and action. But the care doesn't stop with people. In 2013, KCSC noticed something deeply touching, some clients were sharing their own meals with their beloved pets. Refusing to let anyone, human, or fury friend, go hungry, KCSC partnered with local welfare animal organizations, to begin delivering pet food and supplies as well. It's a beautiful reminder that dignity, love, and companionship matter at every age. Recently Van Subaru was delighted to welcome Roxanna Swaney, Associate Executive Director of Strategic Programs, and Allyson Blackwell, Director of Marketing and Community Engagement, who stopped by in person to say thankyou. They brought along specially made cookies and cozy scarf swag, but even more meaningful was the hearttfelt gratitude they shared. Hearing firsthand about the impact of daily meal deliveries, pet support, and even transportation services for older adults to live engaged, independant lives. Knowing that our efforts help bring smiling faces, warm meals, and hope to seniors in our community makes the Share the Love Event, exactly what it's meant to be. Any senior, or older adult can benefit from Meals on Wheels. Eligibility includes being 60 or older, or disabled, and homebound or isolated. At Van Subaru, Sharing the Love isn't just a season, it's a commitment. Together with KC Shepherd's Center, we are proud to help nourish Kansas City, one meal, one smile, and one act of kindness at a time.
Van Subaru DRIVES FOR JOY TOY DRIVE - Clara S
Earlier this year, while doing some extra giving and donating alongside NICC, Northland Infant Clothing Center, Van Subaru learned about something truly special: NICC would be preparing an estimated 125 Christmas packages and gifts for the children of the families they serve in our local community. Hearing this, the heart of Van Subaru grew just a little bit Bigger. We knew right away that we wanted to help—and we asked how. After receiving a list of the most popular and in-demand toys, our team jumped into action. In early December, we proudly kicked off the Drive For Joy Toy Drive, and the generosity began pouring in. As toys arrived, we made four deliveries to NICC, ensuring shelves stayed full and spirits stayed bright. NICC surpassed the amount of gifts they initially thought they may need. When supplies began to run low, we even made a special run to help fill the gap—because every child deserves a little Christmas magic. Knowing that the holidays can be brighter for children and parents who simply need a hand up during hard times has been a true joy for all of us at Van Subaru. We are incredibly fortunate to partner with such an outstanding charity as NICC, whose dedication to serving their local community is inspiring. Over 114 families were served and over 232 children receiving Gifts. This season, the joy of Christmas can be seen everywhere—in the smiles of NICC volunteers, in the generosity of our customers, community, and in the caring hearts of Van Subaru employees. It’s a reminder that the greatest gift of all is giving. 🎄✨
🐾 Make a Dog's Day🐾 Van Subaru and NAWS Celebrates Love, Companionship, and Community 🐾 - Clara S
“Make a Dog’s Day” is such a heartwarming tradition, a day to celebrate the companions who fill our lives with warmth, loyalty, and unconditional love. Subaru honors pets everywhere with this special day, and this year, we wanted to take that spirit even further. On October 22nd, Van Subaru proudly partnered with NAWS, the Northland Animal Welfare Society to host Make a Dog’s Day at the NAWS facility. Together, we created a joyful, energetic, and unforgettable event dedicated to pets of all kinds. The day was packed with smiles, wagging tails, and fall fun, and many volunteers. Pet owners brought their furry friends to be dressed in festive fall costumes and posed for adorable photos with their companions. Every pet went home with treats, snacks, cat toys, Subaru bandanas, and bright orange Subaru catch balls, provided by Van Subaru and NAWS. Pet parents received photos, and for those who needed it, NAWS offered on-site vaccinations and microchipping, ensuring pets received important care and attention right then and there. The weather couldn’t have been more perfect, a warm fall day surrounded by charming décor, creative costumes, and a community full of love for animals. Van Subaru employees even shared photos of their own beloved pets, celebrating from near and far. Some “grand-furbabies” of one of our employees, were spoiled all the way in California, with Subaru catnips, an orange Subaru fetch ball, and Subaru bandanas! Together, Van Subaru and NAWS created a truly memorable Make a Pet’s Day — a celebration of compassion, joy, and the incredible bond we share with our pets. Here’s to many more days filled with furry friends, happy hearts, and community spirit! 🐶🐱❤️
Van Subaru Supports Surgery day at NAWS providing Spray and Neuter surgery for pets to be adopted - clara S
Van Subaru worked diligently with NAWS, Northland Animal Welfare Society to provide surgeries for cats and dogs that needed to be neutered or spayed on Surgery Day that took place at NAWS October 29th, 2025. NAWS conducted the clinic where pets and their owners were selected to participate based on financial need. A wonderful family brought in a cat they had found and were trying to help find a home for. The cat needed shots and to be neutered. NAWS was able to help take the financial burden off the family who was helping the cat up for adoption. This is one great example of several that NAWS was able to help. NAWS was able to step in and help so many pets owners and prepare pets for adoption. Van Subaru picked NAWS for The Subaru Loves Pest initiative in October and provided a $4000 grant through ASPCA that covered the important surgery day. October was the start of Subaru Loves Pets initiative. Through the partnership with ASPCA and other historical Subaru Loves pets efforts, over this years till now, Subaru, Subaru retailers and our Kansas City Van Subaru, have supported the adoption, rescue, transport, and health of over 700,000 animals. This year, Subaru and our Retailers are providing direct funding to local animal welfare organizations through grants administered by the American Society for the Prevention of Cruelty to Animals (ASPCA). The ASPCA is distributed grant payments prior to October for use during the October month for Subaru loves pets! Van is happy to pick NAWS for this wonderful opportunity as NAWS has been a huge help to the local surrounding community of pet owners and pets. NAWS makes the world a better place every day serving and helping animals and their owners.
Van Subaru LOVES Pets and Supports NAWS a Community Leader caring for Pets and Pet Parents - Clara S
Van Subaru Loves Pets and Supports NAWS a Community Leader in taking care of Pets and supporting Pet Parents Van Hit a Gold Mine Teaming up to help NAWS, Northland Animal Welfare Society. The volunteer team at NAWS has a heart of Gold for pets, just like their leader Goldie! As soon as Goldie, learned we had chosen them this year for their outstanding dedication for pets and animals, she was planning and on the move! Saturday October 4th, Van Subaru was able to provide an Awesome Free Microchip day for Pets that had not been microchipped. So many volunteers came together to help make this happen. Employees of Mazuma Credit Union in Gladstone, and a Local Girls Scout troop, NAWS volunteers, all came together to help make this happen. The Team at NAWS prepared to microchip 100-150 pets. Van and NAWS set up a Supply drive for the entire month of October. Dog kennels were placed at Van and NAWS to collect supplies needed at NAWS. The supplies collected included paper towels, soap, bleach, petfood, litter, toys , blankets, and so much more. The donations that came in are a great help to the team at NAWS as they work with pets! Through the Subaru Loves Pets® Event, Van has enjoyed working with NAWS to provide microchipping, help drive pet supplies, and gifting NAWS with New Pet Parent Cat and Dog Kits. According to the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), approximately 5.8 million companion animals entered shelters nationwide last year, and our goal is to continue helping shelter pets in our community find loving homes. Van Subaru, In partnership with Subaru of America, Inc. and the ASPCA, we are committed to supporting the Subaru Loves Pets® initiative. Van truly appreciates the dedication and drive NAWS provides to our local community of pets and pets owners. The NAWS team shines with a heart of gold and the best care and love provided. We here at Van are truly fortunate to partner with them for the Subaru Loves Pets Event this October!
VAN SUBARU LOVES SUPPORTING TEACHERS - Clara S
Van Subaru has been a proud partner with Subaru and Adoptaclassroom.org providing essential needs for teachers and education. This September we were able to Surprise many Teachers at Line Creek Elementary School in the Park Hill School District with supply kits. Teachers on average spend about $895 a year out of their very own money on classroom supplies. These essential kits will help meet needs of students and help take financial stress off the teachers. Van Subaru has enhanced their classroom adoptions by donating optional school supply kits curated by AdoptAClassroom.org, filled with the most in-demand, grade-level appropriate items based on national purchasing data. These kits help cover classroom essentials and allow teachers to stretch their adoption funds even further. Van Subaru was also able to adopt 6 classrooms as well. The principal made it fun for the teachers and did a drawing to see who would get adopted and who would get the supply kits. Van Subaru Staff went one by one delivering the supply kits and surprising the teachers. It was such a great moment to help our fellow teachers who make a huge impact on the children in our community. Van Subaru has an employee who actually went to Line Creek as a child. He was able to help pass out the kits as well. It was very meaningful for him as Line Creek Teachers and Staff were there for him at a hard moment in his life as a child. Teachers go the extra mile and we here at Van Subaru are glad to support our teachers and help make an impact to the community and schools that surround us!!
