  Subaru of America, Inc. has named Treasure Valley Subaru the winner of the 2026 Subaru Love Promise Retailer of the Year Award. Each year, this award honors a single Subaru retailer for exceptional commitment to its community and clientele.
Since opening in 2020 as an independent dealership in Boise, ID, Treasure Valley Subaru has grown rapidly from its 54,000-square-foot location, equipped with an off-road test track, dog park, and 48 service bays. Built on a foundation of empathy and compassionate service, the team sought to uplift those in need while strengthening business operations—leading to nearly triple the sales over six years. Named a Love Promise Customer and Community Commitment Gold winner from 2021 through 2025, the dealership also earned the 2026 HEART Award. In 2025 alone, employees contributed over 860 volunteer hours to trusted community partners like the Boise Rescue Mission, supporting a total of 19 local organizations.
Reach out to Van Subaru today to check out our available inventory or book a test drive.
