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Subaru of America, Inc. has named Treasure Valley Subaru the winner of the 2026 Subaru Love Promise Retailer of the Year Award. Each year, this award honors a single Subaru retailer for exceptional commitment to its community and clientele.

For car owners who prioritize education, Subaru offers an impactful avenue through its "Subaru Loves Learning" program. The carmaker offers direct financial backing to schools where tight budgets jeopardize student and teacher achievement. Standing as the primary corporate supporter of AdoptAClassroom.org, Subaru partners with almost 700 local dealerships across the country to ensure teachers get the funding needed to stock their classrooms each year.

Subaru has once again claimed top honors at the 2026 Ducker Carlisle North American Parts Benchmark Awards! Replicating their impressive achievements from last year, the automaker pulled ahead of a crowded field of strong competitors to secure the top three positions. These prestigious victories were announced during the annual Ducker Carlisle North American Parts Benchmark Conference.

The newly redesigned 2026 Subaru Outback Touring and Touring XT trims recently secured a spot on the prestigious Wards 10 Best Interiors & UX List. Judges praised the midsize SUV's overhauled cabin, which masterfully balances a premium passenger experience with state-of-the-art technology.

Prepare for adventure as Subaru of America Inc. announces its return to the 2026 Overland Expo. This event is a premier gathering for modern explorers who value the journey as much as the destination. The "Camp Subaru" area will serve as a central meeting point for all off-road enthusiasts attending the show.

For the third year in a row, the Subaru BRZ has earned a well-deserved position on the Car and Driver Editors’ Choice List. This agile sports car is famous for providing a highly entertaining ride while remaining one of the most affordable performance vehicles on the market. Here is a closer look at what distinguishes the 2026 Subaru BRZ from the competition.

Subaru firmly believes that children need access to basic essentials to thrive. For Subaru, supporting the healthy development of children by providing basic necessities is a core value. As temperatures drop, the cost of winter gear can become a significant burden for families in need. This motivated Subaru to join forces with Operation Warm, ensuring that no child has to go without essential winter protection.

For Subaru, contributing to the community is considered a core tenet of operating a successful organization. The 2026 Gear for Good initiative is set to deliver critical resources to five youth soccer programs located throughout the United States. By making the sport more accessible, the program aims to guide children toward healthy and successful lives.

On October 22, 2025, Subaru of America announced that Solterra EV owners can now enjoy easier access to the Tesla Supercharging network, which includes more than 25,000 Supercharger stations across North America. This enhanced access is made possible through the SubaruConnect app, allowing drivers of the 2026 Subaru Solterra EV to charge their vehicles using the app’s “Plug & Charge” feature. With this functionality, Supercharging stations automatically recognize the vehicle and begin charging without any additional steps.

Three Subaru models have been named to Car and Driver's 2025 Editors' Choice list. The BRZ, Crosstrek, and Outback each excelled in their respective categories. Despite strong competition, these vehicles stood out as leaders, reflecting Subaru's dedication to engineering excellence, quality, and value.