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Prepare for adventure as Subaru of America Inc. announces its return to the 2026 Overland Expo. This event is a premier gathering for modern explorers who value the journey as much as the destination. The "Camp Subaru" area will serve as a central meeting point for all off-road enthusiasts attending the show.

 

For the third year in a row, the Subaru BRZ has earned a well-deserved position on the Car and Driver Editors’ Choice List. This agile sports car is famous for providing a highly entertaining ride while remaining one of the most affordable performance vehicles on the market. Here is a closer look at what distinguishes the 2026 Subaru BRZ from the competition.

 

In 2025, Van Subaru supported animal welfare through the Subaru Loves Pets initiative, partnering with the ASPCA to make a measurable impact at both the local and national level.

Locally, Van Subaru contributed $4,000 to the Northland Animal Welfare Society (NAWS), helping support 63 animals, including 27 dogs and 36 cats. Funding helped cover essential veterinary care, spay and neuter services, and adoption readiness, while also providing pet families with supplies during local pet wellness and outreach events. .

 

 

Subaru firmly believes that children need access to basic essentials to thrive. For Subaru, supporting the healthy development of children by providing basic necessities is a core value. As temperatures drop, the cost of winter gear can become a significant burden for families in need. This motivated Subaru to join forces with Operation Warm, ensuring that no child has to go without essential winter protection.

 

For Subaru, contributing to the community is considered a core tenet of operating a successful organization. The 2026 Gear for Good initiative is set to deliver critical resources to five youth soccer programs located throughout the United States. By making the sport more accessible, the program aims to guide children toward healthy and successful lives.

 

On October 22, 2025, Subaru of America announced that Solterra EV owners can now enjoy easier access to the Tesla Supercharging network, which includes more than 25,000 Supercharger stations across North America. This enhanced access is made possible through the SubaruConnect app, allowing drivers of the 2026 Subaru Solterra EV to charge their vehicles using the app’s “Plug & Charge” feature. With this functionality, Supercharging stations automatically recognize the vehicle and begin charging without any additional steps.

 

Three Subaru models have been named to Car and Driver's 2025 Editors' Choice list. The BRZ, Crosstrek, and Outback each excelled in their respective categories. Despite strong competition, these vehicles stood out as leaders, reflecting Subaru's dedication to engineering excellence, quality, and value.

 Subaru has built a reputation as a trusted name in the auto industry, and 2025 continues that legacy. The automaker recently secured the top position in the 2025 American Customer Satisfaction Index (ACSI) Automobile Study. Subaru earned high marks in several categories such as safety and dependability. With a score of 85%, the company not only led all automakers in the survey but also improved its overall result by 2% compared to 2024.

Federal electric vehicle incentives are shifting. The Clean Vehicle Credit program offering up to $7,500 in tax relief will expire on September 30, 2025, unless extended. The separate credit for installing a qualified home EV charger ends June 30, 2026. These changes may impact your buying decision and the total value of your EV purchase.

Subaru has a long-standing reputation for building reliable cars, trucks, and other vehicles. It’s no wonder the brand delivered a strong performance at the Southern Ohio Forest Rally (SOFR) held in June. Travis Pastrana took home a class win and placed third overall, boosting his standing in the American Rally Association (ARA) championship race.